Needless to say, it’s easy to develop a beauty salon, when its target audience is women. Nevertheless, some salon owners want men to have their services, too. If you are one of them, make sure male clients will feel comfortable in your territory. When we enter any institution, first of all we pay attention to a front desk. So look at your reception area and see if it relates to men. If there are only pictures of girls, magazines and products for women, a man is unlikely to want to get any procedure in your salon. Provide your desired customer with a ground to want your treatments. Create a list of procedures, among which there can be a hydrating facial or a usual wax. Avoid sophisticated language, in comparison to women men tend to speak directly.
Keep in your mind that you can use the chance to sell retail products for men. Make sure that they are clean and available and can be easily noticed. Teach your team to help stimulate a sale using their knowledge of the products and their advantages for customers.