In 2025, Nutree proudly became an official sponsor of The Bureau Fashion Week™ at New York Fashion Week, one of the most influential events in the fashion industry. Partnering with a platform that highlights both emerging and established designers across multiple cities, including New York, Los Angeles, Dallas, and Miami, was a natural fit for our brand.

Nutree Gift Bags for NYFW Models

As part of our collaboration, Nutree prepared exclusive branded gift bags filled with our best-selling haircare products. The models who walked the runway received salon-quality treatments designed to keep their hair healthy, strong, and frizz-free—something essential for those constantly styling and exposing their hair to heat and environmental stress.

The response was immediate—models, stylists, and fashion insiders appreciated having access to high-performance haircare that truly delivers results.

Why NYFW 2025 Was Important for Nutree

New York Fashion Week is where trends are set, and we believe healthy, well-maintained hair is just as important as the fashion on the runway. The Bureau Fashion Week™ is known for its focus on innovation and inclusivity, values that align with Nutree’s commitment to effective, science-backed haircare solutions for all hair types.

Sponsoring NYFW wasn’t just about visibility—it was about being part of an industry that values beauty, quality, and professional excellence.

What’s Next for Nutree?

We’re excited to continue working with fashion and beauty professionals, bringing our high-quality, salon-grade haircare to more industry events worldwide. Our goal is to make professional hair treatments accessible to everyone, from models and stylists to everyday consumers who want the best for their hair.

Stay tuned for more Nutree collaborations and behind-the-scenes moments from the world of fashion!