Your client’s birthday means one more nice marketing opportunity that you can use for the sake of your beauty salon! Of course, you don’t have to be too pushy, but how can you take advantage of this special day? Check out our article and find out all the answers!

Remember that birthday marketing doesn’t necessarily mean discounts, as you can offer your client a better option such as a traditional birthday card that your receptionist may give to a client when he arrives in a salon. Take into account the fact that not all people like celebrating birthdays, so if the client didn’t give you the information about his birthday, it means that he’s comfortable with it.

You can also offer a birthday freebie, such as a nice relaxing procedure that will be great before the big birthday bash. Along with this, you can also offer a client a glass of champagne just to set him into a festive mood. Remember doing things that won’t make you waste extra time or money!

If you treat your clients special on their birthdays, they will more likely to tell about your nice service to their friends, thus attracting new clients to your salon!