The origins of keratin hair treatment procedure are in Brazil. Now it is popular all over the world because of its unique effect that allows you to get shiny, soft and straight hair. Unlike the chemicals that were used to straighten hair in the past, keratin straightening does not require changing its structure. Keratin does not impact the hair cuticle harmfully. Unlike the above mentioned chemicals, it does not break up the structure of your hair. It softens it, using its high pH level, instead of that. That is why this method is considered more natural and less harmful. The process of keratin hair straightening was described by The New York Times. The famous newspaper reported that it requires the contact of keratin formula with the customer’s hair and its straightening with a flat iron that heats up to 450 degrees.



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