As a salon owner, you should definitely know how to build clientele, as clients are the main source of your income and the reason you exist (well, we hope so)! The more clients you have, the bigger revenue you generate! How to build your clientele? Keep on reading and find it out!
First of all, you have to remember that only a repeat customer can be called a clientele! That’s very important. If someone visited your salon for hair botox treatment or keratin treatment for curly hair and left forever, it’s not a clientele!
In order to make a clientele, you have to learn how to make offers that clients just can’t resist. What about keratin complex treatment at half-price after the 8th visit of a person to your salon? Brazilian keratin treatment is a very popular hair procedure nowadays, so it will be hard to resist the temptation to get it for such a low price!
Next, make sure your salon has a good reputation. Pay attention to the overall cleanliness in your salon (including 2-year old magazines that should be thrown away)! Besides, check how your stylists communicate with your clients. Are there any problems? Try to settle them as soon as possible.