Summer is a holiday season that is good for you as a salon owner: many women visit beauty salons for care procedures either before their vacations or after them. Thus, summer is a perfect time to boost your sales and introduce some new promotions! In this article, we’ll give some nice ideas of the best promotions that you can organize!
1. Retail promotion. Refresh your retails area which could usually be ignored by the clients. Display some nice products such as hair botox products, create special vacation sets, check if they are packed attractively. Put some inexpensive items by your windowsill. It can boost impulse buys, especially if some of your clients sit next to the window.
2. Boosting client loyalty. Summer is a perfect time to show your clients that you appreciate them. Offer them new treatments such as majestic hair botox or keratin hair straightening, let them know about your promotions as well.
3. Hosting a client event. It’s a perfect way of interacting with your clients, showing them what you got for them in your salon, and maybe spoil your loyal clients a little bit! Summertime is a great time to arrange such an event but remember that many people will be busy with their vacations, so choose the exact date wisely.