We bet all the blonds heard of a purple shampoo. It’s a shampoo of vivid purple color that uses a purple pigment in order to neutralize the unwanted yellow tones. How does it work? Let’s make a short trip back to the third grade of a school for this time. Can you tell me what’s on the opposite side of the color wheel from purple? Right you are, it’s yellow! So in order to tame the yellow hues, you have to color them with purple ones.

Purple shampoo uses the color mixing technique in order to conceal those yellowish tones. See, when we wash our hair using the purple shampoo, our hair absorbs just a small amount of purple pigment. The purple pigment in its turn conceals brassy and yellow undertones, making your blue undertone brighter. It literally makes the blonde tone brighter and cooler by helping your hair to go back to its former cooler color.

Use a purple shampoo if you want to enjoy your hair color as long as possible. By prolonging the hair color life, your visits to the salon become more rarely and you don’t waste extra money. I think every blonde should at least try a purple shampoo. It makes your hair look like you’ve just come out of the salon. Don’t you want to feel like this?!