Even considering the fact that hair bleaching is the best way to achieve the desired platinum blonde hair color, ladies who perform such procedure may also face some negative effects of it. Bleached hair is usually thin, dry and brittle. To restore the natural hair health, you need to use special hair care products and treatments (like keratin treatment), moreover, you should know how to use them correctly. 

How does hair bleaching work?

Hair bleaching is the partial or complete removal of hair pigment. The procedure is carried out both on natural and dyed hair. Resistant coloring agents of hair dyes contain hydrogen peroxide, which covers the hair scales, destroying the pigment. This contributes to the penetration of artificial color into the structure of the hair. After the procedure, some coloring pigments are washed off, and the others remain on the hair for a certain time, after which they slowly washed out.

Right after bleaching, the hair may acquire a yellowish shade due to the lightening background. After the procedure, toning is a must as it’s the only way to achieve a clean platinum blonde or any other shade.

To remove the color from the structure of the hair, the bleaching agent lifts the hair scales, the solution penetrates deep into, oxidizing natural or artificial pigment. Therefore, it’s better to carry out the procedure together with a specialist who will control the bleacher’s action and protect the hair during the treatment.

The end result is individual, since each of us has our own set of pigment. Usually, it’s possible to fully bleach the hair in one session only in the case of light brown and light brown locks. Darker hair will have to be bleached several times in order to become platinum.

Keratin treatment for bleached hair: benefits 

After the bleaching, you have to enrich your hair with keratin to protect the cortex. If you’re going just to apply hair conditioners, they won’t solve this problem, as they just work to moisturize hair and prevent it from getting dry. The only product that will definitely help you in this situation is a keratin treatment for bleached hair. 

When applying a substance containing keratin, the composition penetrates into the structure of the hair, making it healthy and smooth. Besides, keratin treatment provides a therapeutic effect that allows you to moisturize your locks, strengthen them and even seal the split ends!

However, it’s much better if you perform hair bleaching and dyeing before keratin treatment. As the bleaching substance, enriched with hydrogen peroxide is very aggressive to your hair, it will just destroy the protective keratin coating, and there will be no effect at all. Experts believe that hair bleaching should come before hair treatment. In this case, the dye is securely sealed in the hair, and your locks retain the vivid shade longer. However, it’s important to remember that the dye used should be as safe as possible, since the it will stay inside the hair for a long time. Bleaching is allowed to be carried out three weeks before keratin treatment.

However, some hairdylists allow to perform hair bleaching after keratin treatment. They recommend to wait at least 14 days after the bleaching before keratin treatment. However, bleaching before applying keratin has a number of significant advantages:

•   sealing of the hair pigment inside the locks;
•  long-term preservation of vivid color;
•  long-term preservation of hair shine. 

Why is keratin so beneficial for bleached hair?  

Keratin is a unique fibrillar protein which is very strong. However, products with keratin should contain other useful ingredients such as natural extracts and oils. High-quality keratin products can completely restore even very damaged curls. After the bleaching, disulfide bonds of your hair are broken and damaged, as hydrogen peroxide destroys the natural keratin. Thus, keratin treatment for bleached hair restores the damaged structure. Our hair consists of 90% keratin. During Brazilian smoothing, the keratin is sealed inside your hair which makes the strands much healthier.

Keratin on bleached hair gives the strands elasticity and strength. The overall condition of the hair depends on the amount keratin. In the liquid state, this protein enters the structure and recovers it after hair bleaching. The process involves the use of a flat iron with a high temperature. The hair scales are sealed and this ensures overall hair smoothness. According to professionals, keratin on bleached hair can work magic! 

Is it possible that keratin changes the bleached hair color? 

Keratin can’t affect the result of hair bleaching, as it doesn’t give the hair any color or shade. The bleaching result directly depends on the substance used. Professionals recommend to approach the choice of it very responsibly. 

After application to the hair, keratin strengthens its structure, making your locks more strong and smooth. As for the color, keratin doesn’t dye or lighten the hair.