Not all salon owners know that but retaining the existing salon client is even harder than attracting a new one. At the same time, in the beginning, new clients can’t be sure about the professionalism of your stylists. How can you keep the clients loyal and satisfy their needs while using the newest beauty industry trends at the same time? Check out our article to find it out!
How to retain your salon clients in 3 key steps
1. Improve customer service
Make sure that you interact with your customer before, during, and after the procedure. Make sure that the customer feels comfortable. Offer him a cup of tea or coffee, especially if the procedure lasts long (it can be either keratin hair treatment or botox hair treatment) Providing poor-quality services is strictly unacceptable! In many cases, customers are intolerable to the rudeness and negligence of salon workers.
Customize customer experience
Each customer wants to feel special and valued. He wants to know that your salon cares about him. Forget about generic emails! Use data that you have received from the customer during his previous salon visits, for example, his favorite products, procedures, or his hair issues. While offering any new product or procedure refer to things that you already know! Some people may need keratin shampoo and conditioner while others – hair care treatment at home.
If you have loyal customers (we sure you do), provide them some special discounts or give them nice gifts such as hair botox products. Satisfied customers are more likely to recommend a beauty salon to their friends and relatives, thus increasing your popularity!